About Me
Hi, I'm Rebecca — part strategist, part storyteller, part builder of things that didn't exist before.
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My career has been about one question: how do you make people care? Not just click, not just convert — actually care about a brand, a platform, an idea.
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I started figuring that out at the places that reshaped media. At Refinery29, I built and led the audience and content strategy teams, grew SEO traffic 400%, and helped launch the Canadian brand. At Vice, I ran editorial operations for the North American newsroom, leading editorial, branded content, social, and content strategy teams. I learned what it takes to tell stories at scale without losing the thing that made them worth telling.
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Now I'm at Mozilla, where the stakes feel different. The internet isn't just a publishing channel, it's infrastructure, and the stories we tell about it shape what people demand from it. As Director of Content and Creator Partnerships, I built and lead the global editorial, video, social, and influencer teams across Mozilla's brands including Firefox and Mozilla Ads. I've built a creator strategy with over 90 creators a year, increased our social reach by over 800% percent, launched new social communities for consumers and developers in the United States, Germany and Japan. In 2023, I created Rise25 (an annual award and community celebrating people changing the internet for the better). I've helped put on two award shows, lead brand activations that created qualified leads at events like Advertising Week and TwitchCon, co-produced a campaign with Disney, and built the editorial programs that make Firefox feel like a value choice, not just a browser.
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Every narrative system needs to be grounded in reality, and right now reality has two massive forces shaping human behavior: AI and the creator economy. AI is already restructuring how stories get made and consumed. The creator ecosystem is worth over $250 billion and growing. The brands and platforms that figure out how to use both to bring out the best of humanity — rather than the worst — are the ones that will matter. That's the work I want to do.
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Outside the job title: I've interviewed atomic bomb survivors in Hiroshima, danced on the Radio City Music Hall stage, moderated panels at SXSW and Tribeca X, and guest lectured at NYU and Elon. I was selected for the Poynter Leadership Academy for Women in Digital Media in 2019. I mentor young women through Girls Write Now and young professionals through Digital Women Leaders — set up a call here if you want to connect.