Resume
Experience
2022 - Present
Director of Comms, Content
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Mozilla
Leading an amazing team of creatives and strategists. Created and executed our Social, Editorial, Video and Influencer strategies across all Mozilla brands, amplifying our story and converting users.
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Helped launch regular content series series across all platforms, produced a co-marketing campaign with Disney, bringing on over 80 creator/influencer ambassadors, and helping launch three different global Firefox campaigns.
2021 - 2022
Head of Editorial Strategy & Operations
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Mozilla
Created and executed a new editorial strategy to bring Firefox's and Mozilla's story to life in new, digital-first ways. I built a new team of editorial talent, created an editorial ambassador program and brought a consistent content strategy across the marketing team globally.
2019-2021
VP Editorial Operations & Strategy
Vice Media
Managed operations of 55+ people across three North American offices including editorial, branded content, social referral, newsletter, and content strategy teams.
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​Conceived, edited, and oversaw editorial programs and partnerships with partners and celebrities like AARP, Girls Who Code, Gabrielle Union, and Hilary Duff
2012-2019
Managing Editor &
Various Other Roles
Refinery29
Led audience and content strategy teams, Canadian editorial team and global branded content teams. Created data-based strategies to hit traffic and revenue goals — increasing .com SEO traffic by 400% since joining the team in 2012. Oversaw the launch of Candian site and team, which grew 117% in its first year.
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Refinery29 roles: Managing Editor, Director of Content Strategy, Senior Audience Development Editor, SEO Editor
Education
2008 - 2012
Elon University
B.A. Print/Online Journalism
Elon, North Carolina
Activities and societies: President of Communications Fellows, Managing Editor of The Pendulum, Team Leader at Live Oak Communications, Contributor at Imagining The Internet, Orientation Leader, Elon 101 TA, Lambda Pi Eta
Professional skillset
Content Strategy
Branding
Team Leadership
Product Marketing
Social Media
Editing