Resume
Experience
2022 - Present
Director of Content & Creator Partnerships
Leading a global team of creatives and strategists across editorial, video, social, and influencer marketing for Mozilla's brands — including Firefox and Mozilla Ads. Drive brand awareness and DAU across the US, UK, Germany, and Japan through a content strategy that spans organic and performance content, editorial, social, creators, UGC, community, and experiential marketing.
Built a creator program from the ground up, growing to 90+ ambassadors annually and introduced a social strategy increasing channel reach by 800%. Launched Rise25, an annual award and community spotlighting artists, activists, and builders using AI and technology to shape the internet for the better — produced two award shows and a growing global alumni network. Led brand activations at Advertising Week and TwitchCon that generated qualified leads, and executed global Firefox brand campaigns that showed measurable brand lift.
Mozilla
2021 - 2022
Head of Editorial Strategy & Operations
Mozilla
Built and led a team of writers, editors, and social strategists with one goal: establishing Firefox as a value and lifestyle choice, not just a browser. Developed the product narrative strategy and brand voice framework that gave Mozilla a consistent POV across editorial, social, and video. Created the paid, owned, and earned strategy that brought that story to life — and owned the company-wide editorial calendar that kept the whole organization telling it together.
2019-2021
VP Editorial Operations & Strategy
Vice Media
Led editorial operations for 55+ people across three North American offices — managing editorial, branded content, social, newsletter, and content strategy teams through Vice's acquisition of Refinery29 and the integration of both newsrooms. Built and oversaw editorial programs and partnerships with brands and talent including AARP, Girls Who Code, Gabrielle Union, and Hilary Duff, while creating the data-driven strategies that hit traffic and revenue goals.
2012-2019
Managing Editor &
Various Other Roles
Refinery29
Led audience and content strategy teams, Canadian editorial team and global branded content teams. Created data-based strategies to hit traffic and revenue goals — increasing .com SEO traffic by 400% since joining the team in 2012. Oversaw the launch of Candian site and team, which grew 117% in its first year.
Professional skillset
Brand Voice & Narrative Architecture
Influencer & Creator Strategy
Community Building
Content Strategy & Operations
Audience Growth & Conversion
Product Marketing & Storytelling